It may come as a surprise to many that there is a cable channel so dedicated to TV shows about cars that it calls itself Velocity. However, with all the car shows and car magazines out there, it can’t be denied that there’s a market for it. This cable network is a part of the Discovery Communications family and airs programs related to expensive cars, high-impact sports, and gadgets. In short, it is one of the few channels targeted exclusively to mainstream young men.
With its expensive luxury cars and loud techno beats, The Alex Vega Project fits in very neatly with the culture of the channel. In this show we will see the culmination of Alex’s lifelong passion for modding cars brought to the screen. Alex and his team will walk us through the business of putting a glow-in-the-dark table in a Mercedes-Benz or adding a flamethrower to a Lamborghini. The more outlandish requests his business receives will be featured in the show. Auto enthusiasts surely won’t be disappointed, as Alex delights in heralding in social media and interviews that there is no modification he won’t entertain, no matter how difficult it may be to pull off.
Another strength of the program is the heavy celebrity presence. There are countless shots and photos of Alex posing with big names in pop culture, including famous musicians and sports stars. While not a hard rule, reality shows tend to do better when they have celebrities attached to them. For an example, you need look no further than Tanked on Animal Planet where a family-run business makes custom aquariums for the rich and famous. With lavish automobiles being modified in ostentatious ways for the pleasure of celebrities, it looks like the show is on its way to making for a captivating half hour for the new men’s network.
There is currently a trailer available for the program featuring some of Alex Vega’s more infamous designs, such as a flame-spouting sports car. Other than that, there’s not much more information. This is not surprising, as the show is still a long way off. It may take up to half a year for us to see #AVP on Velocity. Given the strong allure of the show and ease with which it rubs shoulders with the rest of Velocity’s portfolio, it is probable that we’ll be witnessing more than one season. No matter what happens, though, we’ll have all the latest developments.
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What do you think of #AlexVegaProject given the trailer and the news releases that have come out? What design would you like Alex to do for you if you had the money to get it done? Have you ever gone to any car shows to see these types of modifications? Give us your comments and opinions down below.